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| Times have changed, COACH start early but arrive late. On taking office in 1995, CEO Frankfurt (Lew Frankfort), he realized that "is the time to change".
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| "Make only superficial changes", second of the COACH strategy is to speed up the rhythm of the new listing. "Every month to launch new products can greatly reduce the risk of our business downturn, because no month products will appear to be particularly critical."
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| However, the situation changed in the 90's of the last century. USA workers no longer required to wear so rather prim, briefcase can change into a more fashionable style, the new wave of workplace began impact to the traditional conservative COACH. At the same time, from the European LV and Gucci brand to enter the market -- America these European boutique colors bright, fashionable design, by contrast, was a variety of COACH Co., style is little innovation.
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| In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". <a href=http://www.ismp.org/brands-coach-outlet/>coach outlet</a>In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative.
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| 2, the timeless: just like with jeans, COACH is also very much in line with the spirit of USA, has used more and more good-looking, good with characteristics of convenience.
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| riginally, people thought, COACH tried to stage a comeback, must stubbornly defend senior luxury route, however, when COACH in shaping the brand image, the start positioning in the "luxury within reach of the people first".<a href=http://www.ismp.org/brands-coach-outlet/>coach outlet</a> With its market pricing perspective, COACH is in the middle position of senior brand in Europe and the middle and low brand. In order to handbag price as an example, a senior European brands of handbags for about $600, while the middle and low brand of about 100 - 200 dollars, the price of COACH is between 300 and 400 dollars. This is a can easily accept the price of love always use advanced brand fashion women.
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