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| Design style: 1, simple leather design of COACH is very simple, usually only the appearance changes, on the surface and no superfluous decoration.
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| As the global luxury brand COACH CEO, Frankfurt was "Shanghai fashion sense is increasingly close to New York", which provides a good environment for the rapid expansion of COACH in the China.
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| In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". <a href=http://www.ismp.org/brands-coach-outlet/>coach factory online</a>In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative.
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| The month of new products, will always be placed in the most prominent position on the COACH store. In the shipment under the new strategy, the company became the first to bring different styles in different occasions, season, time of luxury brand. It is reported, COACH has a team of 250 people in New York to do the design, advertising and provide creative services.
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| With the continuous development of business, COACH (Kou Chi) still has maintained a high level of quality superior materials and processes, in the time of the beginning of the aim of the brand, is the cornerstone of the success of COACH (Kou Chi). COACH (Kou Chi) the American design, unique leather exquisite manufacturing technology and thoughtful and meticulous service, has also become a popular <a href=http://www.ismp.org/brands-coach-outlet/>coach factory online</a>brand characteristics. In Japan, COACH is imported leather goods and accessories brand is the fastest growth rate in the past three years, have occupied second market share. In America, COACH brand by the famous fashion magazine "LUCKY" special named "the most ostentatious luxury brand". In the Yahoo! Auction search, LV, COACH, Gucci three brands by the netizen inquires the highest frequency.
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| However, the situation changed in the 90's of the last century. USA workers no longer required to wear so rather prim, briefcase can change into a more fashionable style, the new wave of workplace began impact to the traditional conservative COACH. At the same time, from the European LV and Gucci brand to enter the market -- America these European boutique colors bright, fashionable design, by contrast, was a variety of COACH Co., style is little innovation.
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