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In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative. And although the beginning of reform is not complete, but the gradual.<a href=http://www.ismp.org/brands-coach-outlet/>coach factory outlet</a> Because Frank not think, if fling caution to the winds to the implementation of the new design, will only cause COACH natural resentment among consumers. "We have to do is with no damage to the original brand, do the gradual reform." COACH. Now, COACH has been the use of different materials and a variety of fabrics, but traditional COACH hand dyed leather is still an indispensable element. COACH products include women's handbags, handbags, men's business bag, luggage, wallet, and constantly develop new series of expanded COACH brand influence. In recent years, Chinese market demand for luxury goods is warming, even as the global luxury goods market in 2009 the financial crisis facing recession threat, China consumer desire to buy luxury goods is also not the slightest reduction.<a href=http://www.ismp.org/brands-coach-outlet/>coach purses</a> Market research firm Pao Principle in a study of China market research show that in 2009, in an interview with the Chinese rich, about 90% people over the past year have buy a brand-name handbags, while 2/3 of men and women with 1/3 in the past year had purchased a brand watches. COACH is also natural to see China market potential.<a href=http://www.ismp.org/brands-coach-outlet/>coach outlet</a> Therefore, in the year when the global in time to cut costs, but COACH at group hands repurchase agent retail business Chinese area money from Hongkong Jun thinking, which is changed into a straight battalion, from COACH started then kicks in China exhibition. Results in the third quarter of 2011, COACH brand has 85 stores in the Greater China region, achieve sales of $185000000 in the Chinese. Times have changed, COACH start early but arrive late. On taking office in 1995, CEO Frankfurt (Lew Frankfort), he realized that "is the time to change". Selection of the best quality leather heart. In Rantong disseminated in many days, after much rigorous testing, to ensure that meet the standards in function and durability of leather will become the raw material of COACH (Kou Chi). <a href=http://www.ismp.org/brands-coach-outlet/>coach purses</a>Now, COACH (Kou Chi) has been the use of different materials and a variety of fabrics, but COACH (Kou Chi) the traditional hand dyed leather is still an indispensable element.