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2, the timeless: just like with jeans, COACH is also very much in line with the spirit of USA, has used more and more good-looking, good with characteristics of convenience. In twentieth Century 90, COACH company and many established companies have a history of the same, encountered development bottleneck "". <a href=http://www.ismp.org/brands-coach-outlet/>coach outlet store</a>At the time of the COACH products, mostly strong functional, durability and so on, but in the advertising information rapid expansion in the 90's of last century, but failed to build up their own unique brand image. <a href=http://www.ismp.org/brands-coach-outlet/>coach factory online</a>At the same time, Louis Weedon, PRADA began to market for the products are designed to the impression of, these companies took a large number of previously belonging to the COACH market share. COACH sales not only remain stagnant, and retrogression. Next, the third step COACH transformation is re decoration stores. In 2000, Reed will be the original mahogany color based, "library" like COACH stores changed to white at the bottom, a bigger, brighter fashion space ", to create a relaxed atmosphere welcome into the store"; at the same time, all products are liberated from the wood shelf space, open display. COACH hopes the new facade, lively atmosphere and other luxury brands in the dim light, heavy door, serious atmosphere contrast.<a href=http://www.ismp.org/brands-coach-outlet/>coach factory online</a> In order to maintain a unified global image, COACH of the countries in the subsidiary companies or dealers are required monthly headquarters display guide update window. COACH (Kou Chi) is a beautiful lace have been carefully designed. COACH (Kou Chi) product of all seams are double suture techniques. Use the product logo design decorations and traditional techniques by hand for each piece, COACH (Kou Chi) lasting and added new product style, quality and characteristics. Soon after taking office, Frankfurt invited new designer Reid Krakov. Krakow put forward a famous 3F new product ideas -- Fun, Feminine, Fashionable, direct to COACH this brand to see hope. Starting from the raw material to change the product design, Krakow began to use leather, nylon and cloth bag light, bright colors, introduced to the market. When In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative.